General News
Published July 15, 2019
One in three Americans has a Blue Cross Blue Shield plan. And yet, 75% leave for a plan offered by another carrier when it’s time for Medicare. Here’s what is surprising: more than half of those who leave don’t know that Blue plans also offer Medicare solutions.
National awareness campaign
For the first time, all 36 Blue plans have come together to launch a national Medicare awareness campaign. Beginning in July, you and your employees may see ads on national TV, in magazines, and in various social media and digital channels.
Action you can take
Give your employees a gift of good news—tell them they can keep Premera Blue Cross as their health plan when they become eligible for Medicare.
We make it easy with the Premera Blue Cross Employer Medicare Toolkit.
This toolkit equips you with a variety of Medicare resources you can share with your employees.
Resources include:
- An email template with an overview of Medicare that’s ready to send to your employees
- Easy-to-share messages about Medicare made for a company intranet blog or newsletter
- A flyer you can customize and print or share digitally
- A link to an online resource site with engaging videos, guides, and information about Medicare