Premera Blue Cross Blue Shield of Alaska Receives Prestigious Brand Excellence Award

  • Recognition showcases loyalty of existing BCBS members

    Anchorage, Alaska — (April 18, 2018) —Premera Blue Cross Blue Shield of Alaska announced today that it has received a Brand Excellence Award from the Blue Cross Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield (BCBS) companies that excel in developing and enhancing the overall BCBS brand image.

    “Nearly 106 million Americans trust the Blue Cross and Blue Shield brand with providing reliable, high-quality health care coverage to them and their families,” said Scott P. Serota, BCBSA president and CEO. “We are proud to recognize those BCBS companies that have exceeded member expectations and delivered exceptional service to the communities they serve.”

    Premera Blue Cross Blue Shield of Alaska received the Brand Excellence Award in the “Member Retention” category for having an especially high percentage of members renew their coverage over the past year in the state. Premera Blue Cross Blue Shield of Alaska currently serves 163,000 members.

    “We are focused on making healthcare work better for our customers,” said Jim Grazko, President of Premera Blue Cross Blue Shield of Alaska. “We’re excited to accept this Brand Excellence Award for member retention as it reinforces our commitment toward making the customers’ experience simple and easy.”

    This marks the 23rd year that BCBSA has presented Brand Excellence Awards to recognize BCBS companies nationwide in categories that promote the BCBS brand, including attracting new customers, fostering loyalty among existing customers and brand innovation.


    About Premera Blue Cross Blue Shield of Alaska

    Premera Blue Cross Blue Shield of Alaska, which has operated in Alaska since 1952, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association. Premera and its family of companies provide comprehensive health benefits and tailored services to approximately 2 million people, from individuals to Fortune 100 companies.

    About the Blue Cross Blue Shield Association

    The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index. For more information on BCBSA and its member companies, please visit bcbs.com. We also encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out our blog.


    Media contact

    Bo Jungmayer
    Premera Blue Cross
    206-921-0717
    Bo.Jungmayer@premera.com