New Resource Makes Benefit Communications Simple and Easy

  • Mountlake Terrace, Wash. — (April 20, 2017) — Premera Blue Cross is rolling out an innovative communications resource designed to simplify benefits administration for employers. The tool, called B'link, is now available at

    B'link, designed in partnership with Linkwell Health, helps address the challenges that many human resource managers face in managing complex healthcare communications to their employees. With this program, employers can send emails, print posters and offer other information to help employees get the most out of their benefits plans.

    This tool gives employers benefits communications to use in several different formats. Employers may customize materials with their own logo and other specific details. B'link also includes a place to share stories and other feedback.

    “The goal is to make communicating benefit information to employees simple and easy,” said Bill Akers, Senior Vice President and General Manager, Premera. “We're constantly developing new ways to make employers' busy lives a little less stressful.”

    B'link gives benefit administrators easy-to-use communication tools for employees in three key areas:

    • Understanding your plan and costs
    • Getting the most out of your benefits
    • Taking care of your health with wellness and preventive care

    “The wheels have already been invented, so all we have to do is customize where necessary and send or post,” one customer wrote after seeing B'link for the first time.

    B'link is available to Washington-based companies that use Premera health plans.

    About Premera Blue Cross

    Premera Blue Cross is a leading health plan in the Pacific Northwest. It provides comprehensive health benefits and tailored services to about 2.2 million people. That includes individuals and employees at Fortune 100 companies. The company offers innovative health and wellness solutions focused on improving outcomes for patients and controlling costs. Premera Blue Cross, which has operated in Washington since 1933, is a nonprofit, independent licensee of the Blue Cross Blue Shield Association.

    Premera Blue Cross is a member of a family of companies based in Mountlake Terrace, Wash., providing health, life, vision, dental, stop-loss, disability, workforce wellness, and other related products and services.

    Linkwell Health

    Linkwell Health creates world-class editorial, marketing, and technology solutions to help health plans and wellness companies-no matter their size-better engage their customers. We design, develop, and deliver our best-in-class health and wellness content across all platforms: web, email, mobile, social, and print. Our solutions drive engagement and activation for our clients, while simultaneously educating and inspiring consumers to live healthier, happier, fuller lives. For more information: