• Premera Blue Cross Partners With Heathways to Include SilverSneakers® Fitness Program in Medicare Advantage Plans

    Long-Term Agreement Demonstrates Commitment to Nation’s Leading Fitness Program for Older Adults

    MOUNTLAKE TRRACE, WA - (December 4, 2013) - As part of its mission to provide innovative programs focused on wellness and prevention to its customers, Premera Blue Cross today announced it has partnered with well-being improvement leader Healthways to include the award-winning SilverSneakers® Fitness Program in its Medicare Advantage plans. SilverSneakers, the nation’s leading exercise program designed exclusively for older adults, is available to eligible Medicare Advantage customers of Premera Blue Cross in select counties across Washington State.

    “We are excited to partner with Healthways to offer the SilverSneakers Fitness Program to all our Medicare Advantage members,” said Jim Havens, vice president and general manager of Individual and Senior Markets at Premera Blue Cross. “The SilverSneakers program compliments our affordable, high value Medicare Advantage plans by providing an exercise program that fits the health and lifestyle needs of seniors in Washington today.”

    Using proven methodologies based upon more than 20 years of science and outcomes, the SilverSneakers Fitness Program increases physical activity in older adults, resulting in higher well-being and lower health care costs. SilverSneakers engages participants in more frequent strength training, aerobic, and flexibility exercise through access to a variety of venues and programming designed specifically for older adults that incorporates social experiences.

    “Premera Blue Cross is committed to providing innovative health and wellness solutions to its members,” said Joy Powell, Healthways president, fitness market. “By offering the SilverSneakers Fitness Program, Premera Blue Cross is demonstrating this commitment while enhancing the health of their older adult members through a user-friendly, proven program that provides a unique combination of physical fitness and social experiences.”

    The SilverSneakers Fitness Program was founded in 1992 and serves more than 10 million eligible members. The Healthways fitness center network offers convenient access to more than 15,000 participating fitness and wellness facilities nationwide. For more information regarding the SilverSneakers Fitness Program visit www.silversneakers.com.

    About Premera Blue Cross

    Premera Blue Cross is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services to more than 1.4 million people, from individuals to Fortune 100 companies. Premera is committed to providing its members peace of mind about their healthcare coverage. The company offers innovative health and wellness solutions focused on quality outcomes for patients and controlling costs. Premera Blue Cross, which has operated in Washington since 1933, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association. Premera Blue Cross is an HMO and HMO-POS plan with a Medicare contract. Enrollment in Premera Blue Cross depends on contract renewal. You must continue to pay your Part B premium. The benefit information provided is a brief summary, not a comprehensive description of benefits. For more information contact the plan. Benefits, formulary, pharmacy network, provider network, premium, co-payments and coinsurance may change on January 1 of each year. Limitations, copayments and restrictions may apply. 

    Premera Blue Cross is a member of a family of companies based in Mountlake Terrace, Wash., providing health, life, vision, dental, stop-loss, disability, workforce wellness and other related products and services. The family of companies employs approximately 3,000 people and provides healthcare coverage and related services to over 1.8 million members. Please visit www.PremeraNews.com for more information. 

    About Healthways

    Healthways is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant’s health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over more than 30 years and now serves approximately 45 million people on four continents. Learn more atwww.silversneakers.com or www.healthways.com.