• Jeff Roe Appointed President of Premera

    MOUNTLAKE TERRACE, WA – (November 20, 2013) – Premera Blue Cross today announced that Jeff Roe has been appointed President of the Premera family of companies, effective January 1, 2014. Jeff will be responsible for day-to-day leadership of Premera, reporting to CEO Gubby Barlow.

    “Jeff has distinguished himself as an adept strategist, team-builder, and leader; making decisions that help the company achieve continued growth, while building on the company’s long-term strength in serving our customers,” said Gubby Barlow. “In recent years, Jeff has worked closely and effectively with senior management and associates across the company to enhance our customer focus, set and implement new market and business strategies, get ready for the changes coming with the implementation of health reform, and build leadership talent. This work has helped lift Premera’s membership to an all-time high of more than 1.8 million members, produced solid financial results, and positions our company for continued success,” continued Barlow. 

    Since 2010 Jeff has led Premera’s Employer and Individual market segments throughout the Pacific Northwest. He joined Premera in 1996, managing the company’s Communications and Marketing functions and later led Premera’s Washington market business segment. In 2005, Jeff served as Co-President of Safeco Insurance, returning to Premera in 2007.

    About Premera Blue Cross

    Premera Blue Cross is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services to more than 1.4 million people, from individuals to Fortune 100 companies. Premera is committed to providing its members peace of mind about their healthcare coverage. The company offers innovative health and wellness solutions focused on quality outcomes for patients and controlling costs. Premera Blue Cross, which has operated in Washington since 1933, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association. Premera Blue Cross is an HMO and HMO-POS plan with a Medicare contract. Enrollment in Premera Blue Cross is dependent on contract renewal. 

    Premera Blue Cross is a member of a family of companies based in Mountlake Terrace, Wash., providing health, life, vision, dental, stop-loss, disability, workforce wellness and other related products and services. The family of companies employs approximately 3,000 people and provides healthcare coverage and related services to nearly 1.7 million members. Please visit www.PremeraNews.com for more information.