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(for members only)
MOUNTLAKE TERRACE, WA – (July 10, 2013) – Premera Blue Cross is joining other Blue Cross Blue Shield plans across the country in launching a campaign with Walgreens to help consumers learn more about changes coming from federal healthcare reform.
Premera Blue Cross is the only Blue Cross Blue Shield plan that will offer individual health coverage in Washington’s exchange, WAHealthplanfinder.org, which is scheduled to be available for consumers to enroll in new coverage under the Affordable Care Act (ACA), beginning Oct. 1, 2013.
“Premera is pleased to be the only Blue Cross Blue Shield plan that will serve consumers in Washington state’s Exchange,” said Jim Havens, Vice President for Premera’s individual markets. “We expect this effort with Walgreens will be just one of many that consumers will see in the coming months to help them better understand their options and feel comfortable choosing a health plan that best fits their needs.”
An important feature of the campaign is a new website hosted by Walgreens called LearnAboutReform.com, which details new benefits covered by the law, provides information and key dates, answers frequently asked questions, and includes a helpful glossary of commonly used health reform terms. Other features of the campaign include brochures and promotional store signage aimed at driving consumers to the “Learn About Reform” website in more than 8,000 Walgreens stores around the country. The website directs consumers to Premera.com and its “Health Plan Basics” page to help Premera members and consumers navigate federal healthcare reform.
Premera Blue Cross is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services to more than 1.4 million people, from individuals to Fortune 100 companies. Premera is committed to providing its members peace of mind about their healthcare coverage. The company offers innovative health and wellness solutions focused on quality outcomes for patients and controlling costs. Premera Blue Cross, which has operated in Washington since 1933, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association. Premera Blue Cross is an HMO and HMO-POS plan with a Medicare contract. Enrollment in Premera Blue Cross is dependent on contract renewal.
Premera Blue Cross is a member of a family of companies based in Mountlake Terrace, Wash., providing health, life, vision, dental, stop-loss, disability, workforce wellness and other related products and services. The family of companies employs approximately 3,000 people and provides healthcare coverage and related services to nearly 1.7 million members. Please visit www.PremeraNews.com for more information.