• Premera Announces “Brain-Powered Decisions” Campaign

    Advertisements to Emphasize Power of Healthy Lifestyle Choices

    MOUNTLAKE TERRACE, WA – (Nov 2, 2009) – Premera Blue Cross today announced the launch of its “Brain-Powered Decisions” campaign to promote better health. Related advertising in Washington and Alaska will emphasize the value of daily lifestyle choices in a compelling, entertaining way.


    “Brain-Powered Decisions” Highlights Premera’s Commitment To Promoting Personal Health

    Every day we face hundreds of decisions, many of which involve our health. Should I grab an apple or reach for that candy bar? Take the dog for a walk or hit the couch? Often, we make these decisions by habit or convenience, without putting much thought into them. Premera’s latest ad campaign for its Washington and Alaska markets looks to change this by encouraging “brain-powered decisions” to positively affect health and wellness.

    “Brain-powered decisions is a distinctive campaign that introduces simple lifestyle choices people make every day,” said Dr. Roki Chauhan, Premera’s Chief Medical Officer. “It features humor to show how Premera members, by using Premera’s online tools and resources, make good decisions for healthy living.”

    With an estimated 75 percent of U.S. healthcare costs attributable to chronic diseases, it’s clear that prevention through improved lifestyle choices is essential. Premera believes it is important to encourage consumers to make good decisions—and to support them in this process. Throughout the ad campaign, Premera will point to its extensive online tools and information resources available to its members, along with wellness and prevention programs.

    A new TV ad for “Brain-Powered Decisions” is now running, augmenting radio and print advertisements that began running in recent weeks in Washington and Alaska. To learn more about Premera’s support for wellness and prevention, please visit www.premera.com.

    View the print ad 

    About Premera Blue Cross

    Our mission is to provide peace of mind to our members about their healthcare coverage. We provide health insurance and related services to more than 1.5 million people. Premera Blue Cross has operated in Washington since 1933, and Alaska since 1957. Premera Blue Cross is an independent licensee of the Blue Cross Blue Shield Association. Premera Blue Cross is a member of a family of companies based in Mountlake Terrace, Washington, that provide health, life, vision, dental, stop-loss, disability, and other related products and services.