Make Every Move Matter, Help Premera Raise Money for Local Charities

  • Four-week fitness initiative seeks to raise $25,000

    ANCHORAGE, AK – (January 20, 2014) — Alaskans resolving for a healthier lifestyle in 2014 have a new reason to commit to their personal promise. From January 20 to February 16, 2014 Alaskans are invited to join Alaska Moves – a four-week fitness challenge powered by EveryMove that turns active living choices into donations for statewide charities. The sponsors, Premera Blue Cross Blue Shield of Alaska and Vivacity, have made it possible for Alaskans to get moving for a good cause in an effort to raise a total of $25,000 for the following regional non-profits: American Heart Association of Anchorage, The Children’s Place, Boys and Girls Clubs of Alaska, American Diabetes Association of Alaska and Alaska Dance Theater.

    “Our main priorities are the health of our members and supporting healthy initiatives in our communities,” said Jeff Davis, president of Premera Blue Cross Blue Shield of Alaska. “We pursue every opportunity to encourage healthy choices. Alaska Moves is something we truly believe can make a difference, not just in our members’ personal lives, but in the organizations committed to building a healthier Alaska.”

    To get started with Alaska Moves, participants can enroll online at Enrollment will be open throughout the contest, but participants are encouraged to sign up early to help ensure the maximum charitable donation. During the four week challenge, participants will track their “Active Days” through the web site or any number of fitness tracking devices connected to EveryMove, which will contribute to the charity challenge as well as their individual rewards. For every “active day” participants log, Premera and Vivacity will donate money to one of the five selected charities.

    Alaska Moves rewards participants with individual rewards but takes it a step further by benefitting others. “Sometimes we need a little nudge to get us moving, and even the smallest incentive can do the trick,” said Russell Benaroya, CEO of EveryMove. “In addition to the individual rewards, Alaska Moves offers the added bonus of raising money for some of the state’s hallmark non-profits. We’re so thankful to our campaign sponsors, Premera and Vivacity, as each company actively demonstrates a commitment to good health and well-being. This generous support is yet another example of that commitment.”

    For more information about EveryMove and Alaska Moves, visit or 

    About Premera Blue Cross

    Premera Blue Cross Blue Shield of Alaska is the largest health plan in Alaska, providing comprehensive health plans and tailored services to approximately 145,000 members. Premera is committed to providing its members peace of mind about healthcare coverage. The company provides innovative health and wellness solutions focused on quality outcomes for patients and controlling costs. Premera Blue Cross Blue Shield of Alaska, which has operated in Alaska since 1952, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association.

    Premera Blue Cross Blue Shield of Alaska is a member of a family of companies based in Mountlake Terrace, Wash., providing health, life, vision, dental, stop-loss, disability, workforce wellness and other related products and services. The family of companies employs approximately 3,000 people and provides healthcare coverage and related services to 1.8 million members. Please visit for more information.

    About EveryMove

    EveryMove is helping consumers get recognized and rewarded for their active choices. On EveryMove, consumers can log hundreds of different daily activities and workouts and earn points towards valuable rewards sponsored by their employer, health plan and favorite retail brands. EveryMove also offers opportunities for health plans, employers and brands to ignite a fitness movement within their communities through sponsored challenges and activity focused events. Come join the movement at

    About Vivacity

    Vivacity is a national leader in providing innovative wellness solutions to engage consumers in enhancing their own health and wellness. Vivacity services range from personal health support solutions to customized wellness programs for employers. The company’s personal health programs are designed to empower individuals to learn about their health and support them in making healthy lifestyle choices. Vivacity’s workplace wellness offerings help organizations build and maintain a healthy workforce leveraging data and analytics with tailored programs that deliver measurable results. Vivacity’s programs are proven to contribute to employee satisfaction and morale, while helping employers reduce overall healthcare costs through enhanced wellness. Visit to learn more about the company and its offerings.