• Executives

  • H.R. Brereton (Gubby) Barlow

    President and Chief Executive Officer, Premera Blue Cross 

    H.R. Brereton (Gubby) Barlow is President and Chief Executive Officer of Premera Blue Cross. Having joined the company in 1997, he served as Chief Operating Officer prior to being named CEO. The Premera family of companies provides health insurance and related services to 1.6 million people in Washington, Alaska, and Oregon. 

    Barlow’s career includes chief financial officer stints with two other healthcare organizations: Health Net, a major subsidiary of Health Systems International, a $3.1 billion HMO with 2 million members in six western states, and AHI Healthcare Systems Inc., a primary and specialty care provider network. Prior to these, Barlow was a partner at Deloitte Touche. 

    Barlow serves on several boards including: Blue Cross Blue Shield Association; Seattle University College of Nursing Advisory Board; National Institute for Health Care Management; Premera Blue Cross; Emeritus Corporation; University of Washington Business School; and Washington Healthcare Forum. 

    A native of South Africa, Barlow holds a master’s degree in business administration from the University of Cape Town and is a graduate of the Executive Management Program at the University of California at Los Angeles. 

    Jeff W. Davis

    President, Premera Blue Cross Blue Shield of Alaska 

    As President of Premera Blue Cross Blue Shield of Alaska, Jeff is responsible for all aspects of the company's Alaska business including sales, marketing, customer service, community and governmental relationships and financial performance. 

    Prior to his current role, Jeff was Vice President, Network Development, for Premera Blue Cross.Jeff came to Premera Blue Cross Blue Shield from William M. Mercer Inc., where he acted as benefits consultant to some of the region’s largest employers. Prior to that, he was Vice President of Ethix Northwest. Jeff has also held management positions in HMO and hospital and ambulatory physician practice settings.

    Outside of Premera, Jeff serves in several roles including Chairman of Alaska Comprehensive Health Insurance Association (ACHIA), Commissioner on the Alaska State Healthcare Commission, Chair for the American Cancer Society in Anchorage’s annual gala, and a Board Member of both the Alaska Raptor Center and WWAMI Alaska Community Advisory Board. He previously served as Chair for the Anchorage Heart Walk and Board Member of the Anchorage Economic Development Corporation. 

    Jeff holds a Bachelor’s Degree in Biology from Whitman College and a Master’s Degree in Health Care Administration from the University of Washington. 

    Lynn Rust Henderson

    Director of Sales, Premera Blue Cross Blue Shield of Alaska 

    Lynn Rust Henderson joined Premera in September 2010 and is responsible for sales, service and marketing functions for all employer groups up to 5,000 employees. She is responsible for developing and defining channel distribution and product development strategies.  

    Prior to her current position, Henderson served as market head of sales, in the role of Vice President of Sales and Service with Aetna in Michigan. In this position, Henderson was responsible of all sales, service, and marketing for Aetna throughout Michigan for employers up to 5,000 employees.  

    Henderson was Vice President of Sales and Product Development for MCARE (then owned by the University of Michigan). She held positions of increasing responsibility in sales with SelectCare (based in Michigan), and The Prudential Insurance Company of American before joining Aetna and The University of Michigan.  

    Henderson holds a B.A. from The Ohio State University and is a graduate of the Leadership Development Program at the Healthcare Leadership Institute of the Ross Business School at the University of Michigan.