We Are Breaking Down the Stigma of Behavioral Health

Did you know that 1 in 5 Americans live with a form of mental illness? And yet, most people won’t seek help because they think it will pass, they’re scared, or they can’t get access to the care they need. One major reason for why mental health goes undiagnosed includes the stigma around mental illness.

Premera is working to flip the script on behavioral health with an on-going marketing campaign designed to raise awareness, reduce stigma, and get people to the care they need, when they need it.

To get the ball rolling, Premera’s Dr. Shawn West along with TEDx speaker, Bill Bernat appeared on New Day Northwest to talk about breaking down stigma, talking with confidence about mental health, and tips to accessing care. This is a thought-provoking and personal conversation that’s well worth the watch and sharing with your patients. We’ve also launched the Behavioral Health Digital Resource Center that includes articles, New Day Northwest videos, and resources.

We can make a difference. Let’s talk about it.